At night time, the illuminated marquee sign provides a beacon of light for concert-goers entering Ontario Place. Just past the main gates, visitors catch a glimpse of the marquee sign in the iconic bowtie shape of the Budweiser logo—which appears to have crash-landed from space conveniently in the middle of the pathway. The copy displayed on the sign is changed out for each different performance so that guests have a chance to take a photo or selfie of the cool sign announcing their fave performers.