To amplify their streetside presence, Madame Tussauds decided to replace their fabric canopy signs with a custom theatre-style marquee façade. The large marquee, which extends out above the sidewalk, features arrays of light bulbs that mimic a traditional theatre marquee. The motif of the traditional theatre conjures up notions of entertainment and performance with tourists seeking their next experience. At night, passersby walking along the street are immediately drawn to the bright array of lights along the façade.